The Seltzer team was the DC Producer for Arsenal Football’s USA commercial.
The Arsenal commercial features Aston Mack, the inspirational founder of the BLM Orlando Freedom Fighters. He came to prominence at a Black Lives Matter demonstration in Orlando wearing an Arsenal shirt in July 2020. After, he spoke powerfully about how the shirt filled him with strength and pride, saying no one ever brings up his race when he puts on his Arsenal shirt. Read the article from our client Arsenal here.